Sam VERSELE

Sam VERSELE is a seasoned professional in the dynamic realm of tourism, hospitality, and digital transformation. As Project Leader at VisitFlanders, Sam brings a dash of innovation to (intellectual) heritage projects, enhancing visitor experiences through cutting-edge technologies. With a mission to drive progress, Sam is at the forefront of assisting his government agency in embracing modern methodologies. In his ever-evolving role, he orchestrates the convergence of tradition and technology, shaping the future of the industry with a cool, calculated passion that’s hard to miss.