Ricardo LIRA ARAYA is an Architect, Master in Innovation and Public Policy Manager with experience in 12 countries in Latam. He is founder of BizarroLab, the first media & entertainment tech accelerator in Latam and CRT+IC, the first R&D center for the development of immersive content, a public-private project supported by the Ministry of Economics, Epic Games, Google Cloud Academy, Meta, and other important players in the technological innovation ecosystem.
Today he serves as Chief Executive Officer of CreativeCities.io a XR digital architecture agency, focused on world building and data visualization a new initiative that aims to bring spatial computing and creative sector tools to all industries, developing projects in the sectors of media & entertainment, brands & marketing and sustainable & energy development.