Natasja VAN BUGGENHOUT

Natasja VAN BUGGENHOUT is PhD researcher at imec-SMIT, Vrije Universiteit Brussel. Her doctoral research considers personal data value for media industry and media users (2018-present). Natasja is a member of the Media and Society Program and the Media, Marketing and User Experience unit (MUX) at SMIT. She has expertise in research methods for social sciences. Her professional interests are user research, media, ICT, innovation, personal data, advertising, personalization. Natasja was previously involved in the European research projects CPN (Content Personalization Network, news personalization) and HRadio (Hybrid Radio). Natasja currently works on TRANSMIXR (immersive media, AI, XR).