Asha EASTON serves as the Immerse UK Lead within Innovate UK KTN, the national innovation network in the UK catering to professionals in the immersive technology field. With a history spanning several years, Asha has been an enthusiastic advocate for both the immersive technology and open metaverse communities. Through her role at Immerse UK, she focuses on nurturing the growth of the country’s immersive technology ecosystem and fostering connections between businesses, academics, and governmental entities. This concerted effort aims to alleviate fragmentation within the industry landscape across the nation. 

Asha co-founded Women in Immersive Tech’s London chapter, advises FOV Ventures on ED&I initiatives, and co-founded the XR Diversity Initiative. She contributes to BSI’s AR/VR Standards Committee, XR Stories College of Experts, and advises XR startups. Her impact resonates across the immersive tech ecosystem.